Exit parameters for internal competition: Senior selection manager’s perspective on display product innovation and high-profit sector
If you watch the show this two years in a line, joint supply chain, there will be a very cruel and clear perception: simple spell screen resolution, brightness, size of the male die, profits have been roll out completely.
Manufacturers now see display products, concerns have not screen panel itself, but in the coupling of screen + particular scenario, can ran out of the sales in the market now, eat high premium hot style, often put a piece of ordinary screen, accurately embedded into an extremely subdivided the pain points of the scene.
In other words, in the eyes of B-end and high-end C-end buyers, the display is changing from an independent hardware product to a functional module to solve a specific problem. The underlying logic of product selection must shift from looking at parameters to looking at applications.
Here are some of the real commercial innovation directions I’ve recently captured in the supply chain:
- Extreme environment display: Represented by underwater as a hard core niche
Don’t always focus on indoor desks and walls. One highly profitable segment of the market is display devices designed for extreme physical environments.
Take for example the recent popularity of visual fishing cameras in cross-border e-commerce and professional outdoor channels. The underlying logic is simple: underwater probe + display. But it hits a very painful spot: anglers can’t see underwater blind spots. In the selection of products like this, no one will worry about color gamut accuracy. The hard indicator we test is environmental compatibility:
- Outdoor high light visibility: Is the peak brightness up to standard and how well the anti-reflective coating is done?
- Ultimate three-proof structure: true deep water waterproof, temperature difference to prevent fog condensation.
- Stability at extreme temperatures: The battery and screen cannot go down instantaneously in cold temperatures.
Today, the “logic of probe + special screen” is fast to the B side, such as aquaculture monitoring equipment overhaul, outdoor adventure, pipe/underwater equipment, etc. This kind of product technical barrier is high, the customer unit price and profit space is very considerable.
- Portable dual-screen terminal: What you buy is not screen, but communication efficiency
Another obvious trend is the explosion of main and guest dual-screen devices. In the early days, we only saw dual-screen in high-end meeting rooms or bank counters. Now it has been completely portable and scenario-based. For example:
- Face to face dual screen translator: no need to send equipment back and forth during communication, one side shows the original text, the other side shows the translation.
- Dual-screen portable Dock: instant information sharing for mobile office and business negotiation.
Desktop-level dual-screen POS/ customer service terminal: one side for store staff to operate, the other side for customer interaction.
From the perspective of the selected product this kind of dual core value is to reduce communication resistance, equipment sold for B end buyers, as long as can improve business flow efficiency, their premium tolerance of hardware is extremely high.
- The E Ink screen disrupter: From reader to space decoration
Looking at E Ink, its business boundary has been completely broken. In the scenario of extremely low power consumption, E Ink has incomparable advantages. With the maturity of color E Ink technology, it perfectly meets modern people’s demand for subscription-based art content.
- Invisibility of smart home display: let the device blend into the space
For today’s middle and high-end consumers, good display devices should disappear into space when on standby:
- Smart Magic Mirror: A perfect bathroom/entryway mirror when off, and a whole-room smart central control when awakened.
- Art frame screen： When not playing dynamic content， it uses a matte anti-glare panel to disguise itself as an oil painting.
- Seamless embedded panel： A display interaction center that is perfectly flush with the wall or cabinet material. At the core of this design is the idea that the screen should be part of the interior design. In high-end full-house customizations, luxury hotels and boutique commercial Spaces, these invisible screens have much higher procurement budgets than traditional displays.
- AI-driven Display: From Passive Reception to Active Service
AI in the display terminal selection, the industry has a strict filtering standard: the real value of AI, not to add tedious functions to the screen, but to help users cut off the operation steps.
Yiaisign’s current promising AI display products must have the following characteristics:
- Context Awareness: Automatically switch UI styles and display contents based on time, weather, indoor lighting, and even holidays.
- Automatic Content Curating: No need for users to manually create photo albums, AI automatically selects high-quality family photos or high-conversion-rate commercial advertisements for carousel display from the cloud.
- The screen is no longer waiting for the user to click, but an active service terminal that can predict the scene. Although the underlying technology is still iterative, the direction of product definition has been very clear.
Summary: Focusing on niche markets is the safe haven for high margins.
My advice as a selection trader: Stop looking for the next universal monitor to sell to everyone.
The real growth opportunities are all in vertical niche scenarios. Whether it is a fitness display tied to a spinning bike, an oil-proof kitchen smart screen, a medical assistant screen with antibacterial coating, or a rugged industrial HMI touch screen.
The single-unit shipment volume of these products may not be as competitive as consumer-grade tablets, but their customer lifetime is extremely long, the B-end stickiness is extremely high, and they have a solid profit moat. Select the right scenario, and your product has already succeeded by half.
- B2B Buyers: How to Identify Real Opportunities
Current display industry innovation, is no longer focused on the parameters, but in the application layer subdivision, from underwater camera display device, the double screen communication tools such as the common characteristic of the products is the screen embedded real usage scenarios, for B end buyers, real chance is not a bigger screen, and in more accurate.
